The Hard Truth About Defense Conferences and Industry Days
You're investing millions in tickets, travel, and valuable team time. But how strong is your ROI? Without a solid conference strategy, you're gambling with your business development budget.
Here’s what’s at stake:
Lost Contract Opportunities
While you search for the right contact, your competitors are already in meaningful conversations shaping requirements.
Wasted Time and Resources
Your team may spend countless hours gathering scattered conference information—only to find key details have changed at the last minute.
Missed Strategic Connections
The big primes book meetings months in advance. By the time you arrive, calendars are full and opportunities slip away.