Conference Intelligence
Know what customers are attending, who to meet and what to say. Conference Intel turns a six-figure travel line into a targeting plan.
The Hard Truth
“A couple of weeks ago we kind of got chided because we weren't prepared. We didn't have all the meetings set up. And we're spending tens of thousands of dollars to attend.”
Real quote from a customer before prosal
01
The show is in six weeks. Somebody has to work out who is going, which customers or partners to meet, what sessions matter, and where your competitors will be.
02
That job usually lands on someone last minute as they prepare three gate reviews before departure.
03
The work takes weeks. It gets rushed at the airport instead.
Pre-conference intelligence
Every show, worked the way you would work it if you had a spare analyst and three weeks. A resource-allocation and prioritization tool, not a directory — we do not list everyone at the show.
01
Speakers, sessions, exhibitors, and sponsors, plus the attendees nobody publishes. Confirmed and inferred are labeled separately, so you always know which is which.
02
Who they are, what they buy, what your company has already done for them, and what to ask. Generated in a minute, readable in two, on your phone.
03
Every name tied to one of your pursuits, one of your target customers, a teaming target, or a competitor you are watching.
04
The five to eight highest-value targets in priority order, how many people to send, and where leadership should spend the day.
05
One click, in your corporate format, tied back to the opportunity. So what your team learned is still findable in six months.
Sample engagement plan
42 pages for one show. Every company you normally talk to, sorted by category. Who to listen to, from the keynotes to the panel nobody flagged. Your competitors, and where they are speaking.
“
It's 42 pages and pretty damn good. I just hired a marketing director and another marketing person, and they're putting stuff like this together. This is what it should look like.
CEO, Global Military Products
500+
conferences and events on the running list, and growing.
20,000+
conference attendees in the database.
178
attendees profiled across 15 events for one customer.
We'll show you what we know.
Speakers, exhibitors, and which pursuits are in the room.
Quick Links
Get in touch
