Educational Institution
Clark State College in Springfield, Ohio, sought proposals for a Marketing Services Engagement. The college aimed to relaunch its brand to emphasize training for in-demand, high-wage careers, especially in the fields of Advanced Manufacturing and Healthcare. The college had identified a gap in prospective students' understanding of opportunities in these fields and wanted to address this through effective marketing. The RFP outlined the need for a brand and website audit, development of a monitoring strategy, content development, and improvement of the website's user experience. The college's goal was to increase engagement, applications, enrollment, and awareness of its programs, especially in Healthcare, Advanced Manufacturing, and Transfer pathways. This was an estimated budget, based on similarly sized projects for comparable organizations, unconfirmed by the issuer.
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