Master Marketing RFPs: The Ultimate Writing Guide & Free Template

Alfredo Ramirez

Marketing is vital for any organization. When your team is too busy, or you need an expert, our enhanced marketing RFP template can help you identify the ideal partnership.

In the absence of a brand, you will be branded. While this probably applied to cattle at some point, it’s also true for companies, nonprofits, and other organizations today.

Whether you actively shape it or not, your brand will be perceived based on interactions and presence. It's critical to have a strategic marketing and branding plan that aligns with your organizational goals.

Even though marketing is often its own department, it touches many different parts of an organization, from sales and fundraising to events, leadership, and even human resources! Marketing has recently joined with communications in some departments to improve MarComms.

Like any other team, you need outside help to get the job done. This can be capacity building or a dedicated team to run something entirely different. Complete the form below to get started on your marketing requests for proposals!

Like any effective RFP, a marketing RFP includes key elements essential for its success. Our template covers these essentials and offers additional components to enhance your chances of finding the perfect match.

Introduction to the RFP

You might recognize the first two pages from our original website RFP template. This is not a mistake. Some of the essential parts of the project your prospective partners want to know upfront are relatively common throughout all outsourcing and RFP tasks:

  • Organizational Background: Who are you, and what values drive your organization?
  • The Challenge: What specific problem are you aiming to address?
  • Desired Solution: What are your expectations for the solution?
  • Budget Overview: What financial resources are available for this project?
  • Submission Deadline: What is the final date for submitting proposals?

Our templates aim to clarify these critical points right at the outset, ensuring that potential partners understand your needs from the beginning.

Technical Specifications

While not necessarily all technical language, these are the questions that are very specific to your RFP:

  • Project Goals: What objectives are you looking to achieve?
  • Target Audience: Who are you trying to reach?
  • Established Communication Channels: What methods of communication have you already put in place?

What distinguishes this template is the meticulous detail provided in the scope of work. Not only is each lettered item described in detailed actionable expectation, but each category of the scope of work also has a breakdown of how much service time is dedicated for each. This helps paint a realistic picture of what undertaking the project is like for potential partners.

Optional Enhancements

We also include optional fields for more information that can be useful to agencies in crafting their proposals. We start with content ideas you like, which is usually one of the most fun parts of this process: You get to see who else has done a good job of tackling this problem and thinking how you want to be like them or better.

Further down, we also include submission requirements, which can also double for qualifications. This can be a great section to break down that you’re expecting whoever gets the job to jump right into your CRM or social media platform with little to no training. The other information is to make your life easier by reading the suitable proposals.

We’ve written a few other tips on maximizing responses to any RFP, like allowing up to a month for proposals and creating the space for 15- a 20-minute introductory calls. Read more about that here.


Using our enhanced marketing RFP template offers several key advantages that can significantly benefit your agency selection process. The template is designed to help you clearly articulate your project needs, objectives, and expectations, ensuring all aspects of the project are covered comprehensively. By providing a structured and detailed framework, it facilitates finding the right agency that aligns with your organizational goals and values.

Take the next step towards optimizing your marketing efforts by filling out the form on this page to access our free marketing RFP template. The template is user-friendly and can streamline your RFP process, making it easier to gather and evaluate proposals.

Benefits of Using Our Marketing RFP Template:

  • Saves Time: Quickly draft comprehensive RFPs without starting from scratch.
  • Increases Quality of Responses: Receive more detailed and relevant proposals by clearly outlining your requirements.
  • Enhances Selection Process: Improve your chances of selecting the most suitable agency by ensuring all critical project aspects are communicated effectively.

Start today and simplify your marketing RFP process with our expertly crafted template.


Alfredo Ramirez

Alfredo is the COO and Co-Founder of Prosal. He has over ten years of experience working in the nonprofit industry and previously founded a successful digital strategies business, winning over $2 million in RFPs throughout his career. He is an avid mountain biker and snowboarder and enjoys anything that takes him outdoors.

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