The Ultimate Guide to Crafting a Winning Branding RFP: Boost Your Rebrand Success with Prosal's Free Template

Alfredo Ramirez

Master your rebrand with Prosal's Ultimate Guide to Crafting a Winning Branding RFP. Boost success using our free template & find the perfect creative partner!

Introduction: Unlock the Power of a Branding RFP for Your Nonprofit or Company

Are you a nonprofit organization or a company in need of a rebrand? Finding the right creative consultant or branding agency to bring your vision to life can be daunting. Enter the branding Request for Proposal (RFP).

A well-crafted RFP can streamline the process of hiring the perfect partner for your rebranding journey, ensuring that you get the best value and results. In this blog post, we'll explore when and why you should use a branding RFP and share Prosal's Branding RFP Template, which you can download for free.

The Benefits of a Branding RFP: When and Why to Use One

A branding RFP is a document that outlines your organization's rebranding needs, goals, and expectations. It is a communication tool between you and potential branding agencies, helping you select the right partner for your project. Using a branding RFP can save you time and resources and ensure you receive proposals tailored to your unique requirements.

Here are some scenarios when a branding RFP can be highly beneficial:

  1. You need to figure out the best approach to your rebrand and want to explore different perspectives and ideas.
  2. Your organization has a complex or multifaceted brand identity that requires expert assistance.
  3. You want to compare multiple branding agencies' capabilities, experience, and pricing before deciding.

Prosal's Free Branding RFP Template: A Comprehensive Tool for Your Rebranding Project

Our Branding RFP Template is designed to help you create an effective RFP that captures the essence of your rebranding project. Each section of the template is geared towards providing potential branding agencies with the information they need to present you with customized proposals.

Let's take a closer look at the sections of our template.

  • Summary: In this section, provide an overview of your organization and the purpose of the RFP.
  • Introduction: Describe the background and reasons for your rebrand, and explain why you seek a creative consultant or branding agency.
  • Current Brand Challenges: Outline the issues or limitations you've encountered with your existing brand and how you'd like to address them.
  • Project Overview & Budget: Detail the project's goals, objectives, and budget (yes, you should include a budget) to help agencies understand your expectations and financial parameters.
  • Scope of Work: Define the services and deliverables you expect from the chosen agency, such as logo design, brand guidelines, and website redesign.
  • Stakeholders & Audience: Identify the key decision-makers and the target audience for your rebranding efforts.
  • Examples of what we like/don’t like: Provide examples of appealing branding elements and those you'd like to avoid, helping agencies tailor their proposals to your preferences.
  • Timeline: Establish a project timeline with milestones and deadlines to ensure the rebrand progresses efficiently.
  • Additional Info (Optional): Include any other pertinent details that may impact the rebranding project or the agency selection process.
  • Questions for Vendors (Optional): List any specific questions you'd like potential agencies to address in their proposals.
  • Submission Requirements (Optional): Outline any specific requirements for proposal submissions, such as format, file types, or submission methods.
  • Contact & Submission Instructions: Provide clear instructions for submitting proposals and the contact information of the person responsible for managing the RFP process.

Prosal's Branding RFP Template is designed to help you attract the best branding agencies for your nonprofit or company's rebranding project. Our comprehensive template guides you through crafting a winning RFP, ensuring you receive proposals tailored to your unique needs and goals. With our free template, you'll be well on your way to a successful rebrand and a stronger brand identity.

Contact our fantastic team of RFP experts if you have questions about assembling your RFP or meeting branding agencies and consultants that can help. Dozens of incredibly well-qualified professionals are ready to help you with any rebranding or design needs on Prosal.


Alfredo Ramirez

Alfredo is the COO and Co-Founder of Prosal. He has over ten years of experience working in the nonprofit industry and previously founded a successful digital strategies business, winning over $2 million in RFPs throughout his career. He is an avid mountain biker and snowboarder and enjoys anything that takes him outdoors.

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